Vision

Enriching the daily experience of our customers through the nourishing qualities of our products.

Mission Statement.

To be the premier marketer and supplier of juices, smoothes, salads and still water in Kenya and the world as a whole. We will achieve this mission by building long-term relationships with the people who can make it become a reality.
 

For Our Customers.

To offer a complete line of the highest quality products supported by the most professional sales and service team.
 

For Our Employees.

To provide a safe and positive working environment with open communication and opportunities for growth and financial gain.

Core Values


Carrot

Stewardship.

Fulfilling our obligation of building a better, stronger and more durable company for future generations, protecting the cherish brand, and always to use fresh and natural fruits while making our juices and smoothes for our customers.


Straw

Client Value Creation.

Creating long-term relationships with our customers by making fresh & nourishing juices and smoothies which taste fantastic, by delivering wonderful friendly service and always give the customer a reason to smile.

Cup

Integrity.

Being ethically firm and honest and inspiring trust by saying what we mean, matching our behaviors to our words and taking responsibility for our actions.